I've always had a particular way of thinking: I like to understand how things work, optimize them, and take them to the next level. This curiosity led me to the audiovisual world, where I discovered the power of a well-conceived idea and the importance of executing it precisely. Gradually, I became involved in projects where strategy was more important than production, and I realized that my true strength lay in anticipating behaviors and crafting messages that drive action. This discovery led me to take a risky step into marketing management, where I had to prove that I could turn intuition and analysis into tangible results.