{"id":3985,"date":"2026-02-17T13:23:26","date_gmt":"2026-02-17T13:23:26","guid":{"rendered":"https:\/\/jpdirector.net\/?p=3985"},"modified":"2026-03-05T15:12:41","modified_gmt":"2026-03-05T15:12:41","slug":"los-anuncios-en-whatsapp-cambiaron-aprovecha-esta-nueva-actualizacion","status":"publish","type":"post","link":"https:\/\/jpdirector.net\/en\/uncategorized\/los-anuncios-en-whatsapp-cambiaron-aprovecha-esta-nueva-actualizacion\/","title":{"rendered":"WhatsApp Ads Have Changed: Take Advantage of This New Update"},"content":{"rendered":"<p>Meta recently surprised everyone with the launch of advertising in WhatsApp Status and Channels \u2014 an update that turns the world\u2019s most-used messaging app into a powerful new space for generating leads and sales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"que-significa-la-publicidad-en-los-estados-y-canales-de-whatsapp\"><strong>What Does Advertising in WhatsApp Status and Channels Mean?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Status Ads appear between your contacts\u2019 stories within the <em>Updates<\/em>. Funcionan como anuncios&nbsp; de video o flyers, con botones de acci\u00f3n directos.<br><\/li>\n\n\n\n<li>Channel Ads are promotions shown within the Channels section, designed to highlight accounts and attract new subscribers.<br><\/li>\n<\/ul>\n\n\n\n<p>With this innovation, WhatsApp adds another layer to the ecosystem of social media advertising strategies, offering a more personal and less crowded format than other Meta platforms.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-funcionan-estos-nuevos-anuncios\"><strong>How These New Ads Work<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Status Advertising:<\/strong> Your creative assets (images or videos) appear between users\u2019 status updates, with a CTA that drives them to your chat or website.<br><\/li>\n\n\n\n<li><strong>Channel Ads:<\/strong> These appear as recommended channels in the Channels tab, using basic targeting to promote official communities or brand accounts. <strong>oficiales.<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Available Targeting Options: <\/strong>General location (country or city), language, followed channels, and previous engagement history.<br><\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc49 The key advantage is that these ads are natively integrated into the user experience, making them feel organic and non-intrusive.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"beneficios-para-los-negocios\"><strong>Benefits for Businesses&nbsp;<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"las-empresas-que-se-suban-pronto-a-estas-pautas-en-whatsapp-pueden-lograr-ventajas-como\">Companies that adopt these WhatsApp ad formats early can gain several advantages:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater visibility in a platform with far less advertising noise.<br><\/li>\n\n\n\n<li>Instant connection: The CTA drives users directly to your chat or channel.<br><\/li>\n\n\n\n<li>Effective local targeting, perfect for city-based or regional businesses.<br><\/li>\n\n\n\n<li>Credibility: WhatsApp is perceived as personal and trustworthy, increasing user confidence in your brand.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/jpdirector.net\/wp-content\/uploads\/2026\/02\/Imagenes-para-blogs.png\" alt=\"\" class=\"wp-image-4012\" srcset=\"https:\/\/jpdirector.net\/wp-content\/uploads\/2026\/02\/Imagenes-para-blogs.png 1080w, https:\/\/jpdirector.net\/wp-content\/uploads\/2026\/02\/Imagenes-para-blogs-240x300.png 240w, https:\/\/jpdirector.net\/wp-content\/uploads\/2026\/02\/Imagenes-para-blogs-819x1024.png 819w, https:\/\/jpdirector.net\/wp-content\/uploads\/2026\/02\/Imagenes-para-blogs-768x960.png 768w, https:\/\/jpdirector.net\/wp-content\/uploads\/2026\/02\/Imagenes-para-blogs-10x12.png 10w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"estados-y-canales-los-nuevos-espacios-de-pauta-en-whatsapp\"><strong>Status and Channels: WhatsApp\u2019s New Ad Spaces<\/strong><\/h2>\n\n\n\n<p>Until now, the only way to use WhatsApp for marketing was through Click-to-WhatsApp campaigns from Facebook or Instagram.<\/p>\n\n\n\n<p>This new feature changes everything: ads now appear inside WhatsApp itself, right where users already spend their time consuming content.&nbsp;<\/p>\n\n\n\n<p>Statuses and Channels are becoming the new showcase for local and international businesses that want to grow without relying on external traffic sources.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"diferencias-frente-a-otros-formatos-publicitarios\"><strong>How WhatsApp Ads Differ from Other Formats<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vs. Facebook Ads: <\/strong>Less ad saturation, though with simpler targeting.<strong><br><\/strong><\/li>\n\n\n\n<li><strong>Vs. Instagram Stories: <\/strong>Visually similar, but in WhatsApp the context feels more private and personal.<strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"oportunidades-para-distintos-tipos-de-negocios\"><strong>Opportunities for Different Types of Businesses<\/strong><\/h2>\n\n\n\n<p><strong>Practical examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A restaurant can display a Status ad with a CTA for instant table reservations.<br><\/li>\n\n\n\n<li>An online fashion brand can promote its WhatsApp Channel to build customer loyalty with exclusive launches.<strong><br><\/strong><\/li>\n\n\n\n<li>A medical clinic can use Status ads to drive quick appointment bookings via chat.<strong><br><\/strong><\/li>\n\n\n\n<li>A local news outlet can promote its Channel to attract daily subscribers.<strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ventajas-de-la-publicidad-en-whatsapp\"><strong>Advantages of Advertising on WhatsApp<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotion in an intimate and trusted environment.<br><\/li>\n\n\n\n<li>Lower competition compared to Facebook or Instagram.<br><\/li>\n\n\n\n<li>High response rates thanks to the immediacy of chat.<br><\/li>\n\n\n\n<li>Ability to build strong communities through branded channels.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-montar-campanas-en-los-estados-y-canales-de-whatsapp-paso-a-paso\"><strong>How to Launch Campaigns in WhatsApp Status and Channels \u2013 Step by Step<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set up WhatsApp Business and link it to your Meta Business Manager.<br><\/li>\n\n\n\n<li>Choose your ad format: Status or Channels.<br><\/li>\n\n\n\n<li>Define your audience: country, city, or language.<br><\/li>\n\n\n\n<li>Create your content with a clear visual focus and a strong CTA.<br><\/li>\n\n\n\n<li>Select your objective: messages, followers, or traffic.<br><\/li>\n\n\n\n<li>Launch the campaign and monitor results directly from Ads Manager.<strong><br><\/strong><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"errores-que-debes-evitar\"><strong>Mistakes You Should Avoid<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using generic or overly polished content that feels unnatural on WhatsApp.<br><\/li>\n\n\n\n<li>Forgetting the CTA that leads to your chat or channel.<br><\/li>\n\n\n\n<li>Assuming it works just like Facebook or Instagram \u2014 this format needs a more direct and conversational approach.<br><\/li>\n\n\n\n<li>Ignoring analytics \u2014 constant performance tracking and adjustments are key.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Advertising in WhatsApp Status and Channels is one of the most impactful Meta Ads updates of 2026.<\/p>\n\n\n\n<p>For the first time, businesses can appear natively inside the world\u2019s most popular messaging app, striking a balance between massive reach and personal connection.<\/p>\n\n\n\n<p><strong>&nbsp;Want to take advantage of this new wave of WhatsApp digital marketing?<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>Contact us today \u2014 we\u2019ll help you implement these updates and boost your leads and sales before the end of the year.<\/p>","protected":false},"excerpt":{"rendered":"<p>Meta, nos sorprendi\u00f3 recientemente con el lanzamiento de la publicidad en los estados y canales de WhatsApp. Una actualizaci\u00f3n que convierte a la app de mensajer\u00eda m\u00e1s usada en el planeta en un escenario de nuevas oportunidades de captaci\u00f3n de leads y ventas. \u00bfQu\u00e9 significa la publicidad en los estados y canales&nbsp; de WhatsApp? Con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aprovecha la Nueva Actualizaci\u00f3n de los Anuncios en WhatsApp | JP Director<\/title>\n<meta name=\"description\" content=\"Una actualizaci\u00f3n que convierte a WhatsApp en un escenario de nuevas oportunidades de captaci\u00f3n de leads y ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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